Effective Backlink Building Strategies
Backlink building strategies are the very next thing you
need to focus on building your blog or website. But do you want to know why
it’s important? Because backlinks shows how important your website is on the
web. Like real life when someone becomes important, people start to talk about
him. Similarly, when your website becomes important, other websites start to
talk about your site. This discussion comes as links to your website.
Before going any further about backlink building strategies,
you need to know what is backlink. There are two kinds of links visible in the
web,
Internal links.
External links or backlinks.
Internal links are links between the same website. It will
link one content to your website to another to keep the audience interested or
at least engaged (How to create engaging content) to your blog. It’s very very
important regarding on page SEO & decreasing the bounce rate. On the other
hand, backlinks are different & related to off page SEO. Let ’s learn about
it,
What is external links or backlinks:
Backlinks are incoming links to your website from other
websites. It’s a common term you will hear again & again from SEO
specialists. If you are a newcomer or a pro on the internet, then you will
& you should know how important it is. It’s the main part of off page SEO.
When intentionally or unintentionally you get a link to your website from some
other random websites of the internet will be called as backlinks. A page with
a decent number of backlinks tends to rank better on the search engine. I have
used the word “decent”, because when you get an abnormal amount of links, it
shows that there is something beneath the mattress. When Larry Page discovered PageRank,
it was the mail algorithm behind the ranking system & to some extent,
Google still relies on backlinks. With continuous algorithm updates, Google
just fine-tuned the whole algorithm related to backlinks. It’s still the
nitrous behind your website. On the glorious path of backlinks, you will hear
several terms related to it & I should describe them before any further
delay. You will hear them more often while learning about backlink building
strategies. They are,
Link Juice: It’s a juice you will not be able to buy from
any shop in the world & also the most important part of backlink building
strategies. It’s a term when a page related to other page or website, that page
gets some strength from pages or website linked with. Link juice is important
for backlink building strategies. If your page or website ranked with a less
important website or page then you are not going to get any link juice. Chances
are that you are going to lose some of it. So It helps a page or website for
ranking.
Nofollow links: Nofollow links are links that don’t let a
reader or audience use the links by just clicking them. No-follow links don’t
pass link juice, so it doesn’t help at all for ranking. They don’t contribute
to off page SEO. Its often used when the linked website is not reliable or less
important. Typically you see this kind of links at blog comments.
Dofollow links: All links that bring visitors to another
page or website are by default dofollow links.
Linking root domains: Linking root domains means backlinks
are coming into your website from a unique domain. It will be considered as one
linked domain even though that website has linked to your website more than one
times.
Low quality links: Low-quality links come from automated sites,
spam sites or porn sites. Such links are considered as low-quality links &
they do hard than good. You should be careful if you are going to buy
backlinks.
Anchor text: When you get a backlink, anchor text is the
part that holds the link. It’s also important because a reader or audience
click the link when he or she gets interested in the anchor text. Together with
backlinks, anchor text makes the page or website successful on the path to
backlink building strategies.
Prepare your site:
Here I am going to discuss something you are not going to
expect here. Before even thinking about backlink building strategies, you need
to prepare your website. Why? Because no matter how you get the visitor, your
site needs to be interesting, strong & good enough to engage those
audiences. Otherwise, in long run, the bounce rate of your site is going to
increase, and penalty will be unavoidable. So what are the preparations?
Effective Backlink Building Strategies
Solve all technical site related errors:
If you heart your audience I mean if they just leave after
arriving at your site, Google will take action against your site. You need to
technically optimize your site & solve all technical errors. Possible
errors can be,
- Slow site speed
- Not optimized for mobile platform
- Duplicate content
- 302 redirects
- 404 error & error page
- Canonical errors
- Duplicate metadata
- Robot text related errors
- Sitemap problem
Strong Site architecture:
Site structure should be strong enough for not only Google
search engine but also for audiences. If your audience found your site
interesting, a simple backlink will be enough to keep them engaged.
Quality contents:
I have written several articles on this topic and discussed
again & again about the importance of content. It’s the sole representative
in front of an audience & it will give them the idea about your blog. Read
how to write SEO friendly content for better understanding.
The advantage of backlink building strategies:
Past couple of years the algorithm behind backlink has
changed a lot. There was a time when you could get a good ranking by just
backlinks without even worrying about their quality. After Google’s Penguin
update, the quality has come over quality.
Before I talk about the advantages of backlinks, you need to
know that in past couple of years, the backlink process has been changed a lot.
The whole landscape of backlinks have changed, and now it’s important to have
backlinks from quality sites. They need to be contextual too. You can no longer
get benefit from the unrelated niche. Relevancy & authorized are two very
common words at backlink building strategies now.
There is a debate on the importance of backlinks. Some SEO
specialist even argues that Google now give less emphasized on backlinks. My
suggestion is that the way they worked once has changed a lot but not ignored.
It’s the core part of off page SEO. Get links from the relevant &
authorized site to get better rank on a search engine.
Another real preferred standpoint of link building is its
energy to produce continuous returns. When you build links, they’re quite often
lasting. Truly, a distributor can expel your link in the long run, and your
off-site content will, for the most part, produce a diminishing measure of
consideration after some time, yet the authority you build from those inbound
links is total, and you’ll inconclusively get streams of referral traffic from
even your most seasoned posts. This gives link building the ability to produce
intensifying returns, increasing your return on investment (ROI) the more you
seek after the strategy. This implies you’ll see to a lesser degree a return at
an opportune time, yet following a couple of periods of steady responsibility,
you’ll begin seeing better and better returns.
It also affects your brand awareness. More likes mean more
audience will learn about your site or page. If they often bump with your
links, then they will get familiar with your page or sites. Also, a satisfied
audience or customer will also refer other users to your site. These are the
best benefits of backlink building strategies.
Now the question is how you will start your backlink
building strategies? Unfortunately, there is no step by step or checklist type
guide to follow. Based on my experience and success, I am going to share some
must to do steps for your backlink building strategies.
Starting your backlink building strategies:
There are several steps you need to know before diving deep
into the backlink building strategies. They are,
Domain authority & page authority:
With regards to procuring higher ranks in search engines
through link building, everything comes down to authority, however up to this
point I’ve just alluded to “authority” in the general sense. As a general rule,
domain authority and page authority are marginally unique, and the way they’re
computed is muddled—most definitely.
“Authority” is a subjective, unofficial score allocated to
various websites given how dependable Google esteems those sites. This level of
trust is dictated by acknowledgment all through the web. A significant link
from a site Google knows to be reliable may pass a huge amount of authority to
your site, while one from an average site may pass a touch of authority, and a
link from a known dishonest site may drag your authority down.
At whatever point you link to a particular page of your
site, that link expands that’s “page authority,” which improves its probability
of ranking in search comes about. Be that as it may, you’ll likewise be
expanding your generally speaking “domain authority,” which applies sitewide.
While domain authority and page authority are not officially utilized by Google
(truth be told, they are figured and given by Moz), relationship thinks about
have demonstrated that Google takes both domain authority and page authority
(or something comparative) into account while computing ranks. With this
learning, you can expand the odds of a particular page of your site ranking
higher by guiding more links to it. For instance, you could help the visibility
of a specific point of arrival or item page. Remember this when forming your
strategy.
Likewise, take note of that authority is most likely just
passed if the link is a “do follow” link. Most links are “do follow” as a
matter of course, which implies that Google will effectively see them and think
about them as authority-passers. A few owners, in any case, stamp links with a
“no-follow” tag, which conceals them from Google’s view. Nofollow links can at
present be important, as they’ll expand your image visibility and pass referral
traffic your direction, yet they likely won’t pass any authority to build your
search ranks. Utilizing the “no-follow” label enables owners to stay on
favorable terms with Google, as an excessive number of authority-passing links
to a similar source, or in the wrong setting, can be a warning. Read the
mystery of domain authority and get a better idea about this topic.
Citation flow & Trust for:
Citation flow means the popularity of a link in a site. This
popularity is measured without considering the quality of the link. We can take
porn sites as an example where they have a very high CF, but these links are
often not good enough or qualitative.
Trust flow means how trustworthy a site is by measuring its
quality. If you get a link from an authoritative & qualitative site, then
the trust flow of your site will increase. Due to hard to get status, TF is
always considered as important for backlink building strategies. Trust flow is also
considered as a good part of a website because there is a direct correlation
between trust flow & organic traffic. Google will rank your website higher
because higher trust flow means it has a decent number of qualitative
backlinks.
Context:
Google takes a gander at the logical estimation of your
links to decide if they’re “characteristic.” This implies you have to focus on
your unique situation, and just distribute links that are genuinely important
for your intended interest group. First off, in case you’re visitor posting,
your content should be by your picked distributor, and your link must show up
normally in the body of your work (as a reference, or as a kind of perspective
to more nitty gritty data off-site). For the most part, you’ll need to
incorporate different links to other outside experts also. Ask yourself; does
this link include an incentive for the regular peruser?
Domain strength:
The domain authority quality of your link sources is the
single greatest marker of a link’s potential esteem. The higher your source’s
authority, more often than not the harder it is to get a link from that source.
With regards to manual link building, you can iteratively move to more
definitive sources, acquiring more an incentive for each link you build.To a
degree, you can depend on good judgment here. Specialty sites without much
readership won’t have much domain authority. However, real easily recognized
names (like national news sources) will possess a great deal of authority. In
case you’re ever in question, you can utilize a domain authority checker like
Small SEO Tools to evaluate the authority of your chose source.
Diversity:
Assorted variety implies a ton of things here, yet the
general idea is the same for every one of them. Google is to a great degree
advanced and can distinguish designs in links reasonably effortlessly. On the
off chance that it recognizes an example, it translates an activity as being
manual, conceivably manipulative, and it could trigger a warning that winds up
punishing you. Enhancing your strategy is an ideal path around this.Diversify
the accompanying:
Sources:
On the off chance that you build an excessive number of
links on a single site, it will begin to look shady, and you’ll gain less
authority after some time. Pulling in links normally can enable you to
alleviate this hazard. However, you can likewise just pick new distributors in
your manual link building endeavors.
Linked pages. Linking to a similar page (particularly a
landing page or other “grapple” page) again and again will be a warning too.
Scale:
The last broad guideline I need to enlighten you concerning
link building is the significance of scale. When you initially begin, you’ll be
consigned to utilizing low-authority sources. This isn’t an awful arrangement
at in the first place, as your particular domain authority will presumably be
low, and even low-authority sources can give you huge outcomes. In any case, as
you invest more energy, you’ll discover your outcomes leveling. Indeed, even
new sources in a similar authority level won’t do much to lift your site’s
authority.
10 effective backlink building strategies:
That’s enough theorycrafting. Now comes the most anticipated
question, how you will start your backlink building strategies? The common
techniques are all well read & published. I am going to show some unusual
but very effective tips. Let’s get started,
- PDF submission
- Slide sharing
- Bookmarking
- Yahoo answering
- Comments
- Press release
- Search Engine Submission
- Article submission
- Link exchange
- Wikipedia SEO
PDF submission:
Pdf submission is one of the less known backlinking methods
that work very well. You should add pdf version of your contents instead of
just adding contents. This type of posts will give your site variety & authority
because Google gives extra weight to pdf files.
As a type of off-page SEO link building, PDF substance can
be put on PDF sharing sites. A large number of these sites have high page rank
and are normality slithered via web search tools. By conveying the two links
and direct links, this is a viable promoting strategy when utilized
legitimately.
As far as SEO, you can link these PDF sharing websites back
to your website, and larger part of these archive sharing sites give DoFollow
links.
There are various advantages of sharing the PDF records on
the PDF sharing websites. Give me a chance to share here a few focal points,
It helps in link building
You will get some quality traffic
You will get subscribers by sharing your Pdf
You will get both Nofollow & DoFollow links from these
sites
Most of them will be high-quality traffic so there will be a
chance to convert them
It will also boost your ranking
Some of the best practice while uploading your pdf file to a
site,
Create a good pdf with quality contents
Add graphics & make them responsive to all platforms
Make it interesting so that your audience doesn’t get
frustrated
Use social & website links to let your users connect
with you
Make it grammatically correct
Top 10 Pdf submission websites,
http://issuu.com
https://skydrive.live.com
http://www.scribd.com
http://www.slideshare.net
http://docs.google.com
https://www.box.com
https://www.dropbox.com
http://www.mediafire.com
https://mega.co.nz
http://www.axmag.com
Slideshare:
Powerpoint Presentation(PPT) SlideShare is the latest way to
boost your ranking & considered as an effective way of backlink building
strategies. You can easily share it through different PPT submission sites. A
potential audience can also get detailed information about your brand &
website. The extra added benefit is your PPT will be visible from all around
the world.
Benefits of Slideshare:
Distribute your content through this amazing platform
Easily promote your brand & website
Get indirect backlinks
Get direct traffic or organic traffic
Ten best SlideShare websites:
Issuu.com
SlideShare.com
Scribd.com
Animoto.com
Ziddu.Com
SlideRocket.com
AuthorStream.com
4Shared.com
SlideRoll.com
BrainShark.com
Bookmarking:
Normally we bookmark different websites to find them easily
later from other devices or browsers. We can easily find these website
addresses later if we bookmark them in different bookmarking sites. Normally
people do it to avoid the risk of losing them by system crash browser crash or
computer crash. This is called bookmarking which helps a lot towards off-page
SEO. The web pages we bookmark at different social bookmarking site give a
strong SEO signal & considered as quality backlinks. This is why Social Bookmarking
became a new field for SEO specialists.
Social bookmarking is not a rocket science & you can do
it easily. First, you need to find sites that facilitate social bookmarking.
Then simply create an account & add sites as bookmarks.
Some bookmarking sites:
1ulinux.com
Making Up Code
Yoocel.com
Gen-Eff.net
Vtv10.com Active PR4 Bookmarking
TatvanStories.com
Inshareeb.com
SEO Friendly AOL Directory
WebStatsRank.com
Slashdot.Org.In
Yahoo answering:
Answering sites like Yahoo answer is a good source from
where you can get both brand awareness & backlinks. The best part is you
can answer a question related to your keywords and can build an audience
easily. Through this process, you will get hits to your site from these
question-answer sessions.
The main benefit is, most of them want’s the answer, so they
are not just the random audience. So the chances are that you can easily
convert them to leads. But that heavily depends on answer quality.
It’s a great way to build your web presence without any investment.
Below there are some question answers sites that can be used to get audience
& engagements.
Does anybody else…?
Explain to me Like I’m Five
Ask Science
Ask Historians
Ask Culinary
Answers
Tip of my tongue
AskOpinion
Quora
Comments:
Blog comments are another way you can boost the off page SEO
& an important part of backlink building strategies. Some people may reject
my comment & believe me; they are wrong.
Blog comments still work as a great source of backlinks.
Whenever a good quality content arises on the web, you will see comments after
comments. These comments are often not constructive & bring no good. If you
can provide good quality comments with a backlink to your blog or website then,
of course, it will help you to attract audiences & also it will act as a
backlink building strategies.
Before starting commenting, you need to remember some
critical issues. They are,
Use your real identities: Always provide your true name
& identity or brand name. Anonymous identities will create suspicions among
the audiences & they may avoid clicking your links. Also, suspicious
comments can be deleted by the blog owner.
Learn about the blog before commenting: The funniest thing
is that a few days ago I was reading a health blog & suddenly found that
there are comments from real estate agents praising the blog & inspiring
the audience to check their real estate websites! Funny isn’t it?
Study other’s comment: Reading others comment &
refabricate your own is a great idea to get maximum exposure in the commenting
section of a blog. Sometimes a quality comment can start a huge discussion.
Add some value: I always recommend to add some value to the
specific blog writing by your comment. Today or tomorrow your comment will
attract the owner & if it’s quality, then you may get a chance to write on
the blog as a guest writer.
Don’t make it lengthy or too small: Keep your comment small
but not too small like a tweet. A large blog or content typewriting is also not
recommended.
Get involved & avoid generic comment: Comments that
interact with the blog & create space for more comments are always best for
commenting. If you can involve with the blog or your comment can inspire
audiences to involve with the comment, then it will serve as a great backlink building
strategies. Avoid same comment aging & again.
Also, try to promote the post you’ve commented. This way you
will get more engagement. And never use excessive links. If someone marks your
comment as spam, then your hard work will go in vain.
Press Release:
A press release is another way you can get a backlink to
your site. Normally companies use the press release as a brand awareness
method. But with the widespread of internet press release started to post on
the internet. From there a backlink often used to bring the audience to the
main website.
There are lots of websites both free & paid to use as a
platform for press rel
PRLog.org
PR.com
PR-Inside.com
Newswire.com
OnlinePRNews.com
Search Engine Submission:
Search engine submission is one of the most effective ways
of web promotion. It’s a way where you will directly submit your website to a
search engine. You can increase the ranking of your website or page by
following this tactic. The submission process is done through various webmaster
tools such as Google webmaster or Bing Webmaster. You can also do it by
submitting up to date sitemap or robot txt file. Another awesome way is to the
entire site or submitting the home page to several search engines. It’s a mass
submission process & first, you need to submit the homepage & rest will
be rendered automatically.
It’s a similar market, so there is stiff competition. So you
need to find the high ranking submission websites since there are several
competitors with same intentions & operations. So you need to search engine
optimization(SEO) side by side to get the best result. Other marketing
campaigns are also needed a plan B.
Such sites are,
https://www.entireweb.com/
http://www.freewebsubmission.com/
https://www.addme.com/
Article submission:
Article submission is another key SEO technique, which can
be effectively used to enhance the ranking at SERP. Article submission is where
you will write a unique article & submit them to different websites to get
backlinks. These backlinks give a lot of ranking juice and quality visitors to
your site.
The main benefit of article submission is your site will get
a large number of authentic & quality visitors without any heavy cost. All
articles should be relevant to your niche to get the maximum benefit.
Benefits of article submission at a glance,
Article submission will enhance and improve the ranking of
your website at SERP through backlink building strategies & brand
awareness.
While you are writing the article for submission, you are
also learning about different ideas about article writing & submission.
Both will make you an expert in the niche.
Here are the main parts of article submission. Every article
should be unique & high quality. Because all these article submission
websites are high ranked so they will not accept a single submission without
proper reviewing. You also need to make the article as a research type works.
They will not accept any article with lots of backlinks. Keep 1-2 backlinks
& that will be enough. Don’t force the backlink to make space in the
article. Make it look natural.
Some of the top free article submission websites are,
EzineArticles.com
eHow.com
SearchWarp.com
HubPages.com
ArticlesBase.com
There are paid submission sites too. There you need to pay
them to publish your article. 2 top paid article submission websites are,
ArticleRich.com
IdeaMarketers.info
Article submission is the very effective technique of
backlink building strategies.
Link exchange:
Backlink exchanges are sites that offer different sites to
include their links, and in exchange, those sites include links to others. The
motivation behind this is to make a reciprocal link program which chips away at
the “I’ll include you on the off chance that you include me” model.Link
exchange programs are a speedy and simple approach to drive traffic and enhance
search engine comes about. Bloggers like link exchanges since they increment
their website’s rankings according to search engines with little exertion. This
gives traffic from different sites, conceivable perusers, and more site hits.
The hazard comes in when you take an interest in inordinate
link exchanges. Along these lines, you wind up diminishing your place in
Google’s index. On the off chance that you circumvent tolerating blog link
exchange asks for indiscriminately, you never know the quality and content of
the site that you’re including. Linking to a site that as of now has no
significance from Google will let down your significance in Google’s eyes. This
implies awful links linking to or potentially from your site can hurt the
positioning of your site.Since 2012, Google has additionally decreased the
value of all links originating from private blog systems and low-quality spammy
links. This is yet another justifiable reason behind why you ought to maintain
a distance from link exchanges.
It’s never common that any website has become successful
with just link exchanges. Here lies the trust part. If your website is trusted,
then any website will post your link to their pages. And the process should be
started from your website with quality anchor text to a specific website. If
they found your website relevant & high quality & finds that your
website will add some extra value than you are going to get backlinks from that
very website. The whole link exchange program depends on trust.
Google knows about link exchange & it stated that
excessive link exchange would cause damage to your site’s ranking.
Wikipedia SEO:
Wikipedia is known as a website which always provides
unbiased information and also the most visited website. Wikipedia is
not-for-profit. They don’t do this for any monetary profit, so there number one
objective is to give impartial unprejudiced exact data. In 2009 Wikipedia had
more than 130 Billion page views, and it’s developed altogether from that point
forward. For practically every enormous pursuit term you write in, a Wikipedia
article is on the main page if not one of the primary three outcomes. They have
a greatly high domain authority, as this site is more than all around regarded
by Google. An examination in 2007 uncovered that their data was about as
precise as that of the Encyclopedia Britannica, demonstrating that their
objective for exact data has been met.
That is the details to demonstrate to you how Wikipedia is
genuinely an online domain. Be that as it may, how might I use this further
bolstering my SEO good fortune? Above all else, Wikipedia does not give out
link juice – the greater part of their links are no-follow. Also, they don’t
need you to include any links that you connect with in any capacity, so you
can’t be clear about it. Constant adding link to Wikipedia can ban your site.
Because of all that, it most certainly will be justified regardless of the
inconvenience. Not exclusively is it a confided in the link in Google’s eyes,
it is additionally an awesome wellspring of movement. For instance, one of my
customers has a link in one of Wikipedia’s articles that is in an extremely
unimportant place on the page (underneath the content and the greater part of
alternate references), yet that one link gives 50 visitors seven days to a
little niche website. The esteem isn’t being referred to; it’s the means by
which you can get your links on the page.
The primary thing at the forefront of your thoughts ought to
include content, not links. Links will be optional to content in all situations
when managing Wikipedia. You need to give exact, fair-minded data for Wikipedia
before linking. You likewise need to be unnoticeable – don’t give a link just
to your website, attempt and give a couple of different links to trustworthy
sources regarding the matter. Presently, when you put a link when altering,
don’t put it in the article, as it will keep going for close to 5 minutes with
Wikipedia editor pedals simply holding up to swoop in. Your most logical option
is to keep it in the references.
When you experience this procedure, recollect that you have
the significantly more improbable hood of your link staying if your record is
fresh out of the plastic new. You need to develop believability by altering
numerous pages by making the data precise and impartial. Get included on the
discussion pages on various articles, including the ones you need to alter and
embed a link to your site. You will likely be simply one more nonpartisan
creator with a true foundation.
For that reasoning of making a fresh out of the box new
Wikipedia article, continue with the alert. While Wikipedia energizes new
articles on enormous brands not yet expounded on, the brand or organization you
are from needs a past filled with being in the news and the media. On the off
chance that you possess a little niche website, its best you avoid this
thought. If your organization is sufficiently huge and in the news enough, at
that point, you will have a possibility of the article being acknowledged.
Ensure somebody not related with the organization composes, at any rate, the
start of the article, because your certain number one objective when composing
the article is to make it as impartial and fair as would be prudent. Your most
secure wager is to discover somebody you are familiar with that has no
association with your image or organization and have him, in any event, compose
the first half.
When composing a fresh out of the plastic new article, your
undeniable worry from an SEO angle is to get links. For this situation, it is
OK to add a link to your website in the article, yet ensure you give out all
links that are required. Make a point to link to any websites related to your
organization or brand in the article, as this can just help you and your site.
The exact opposite thing I’d say to anybody out there
anxious to get links from Wikipedia is not to attempt and do everything without
a moment’s delay. If you are going for links on numerous pages, ensure you
begin by altering a couple of niche related articles, and after that proceed
onward to one of the articles you are focusing on, and afterward rehash the
procedure. Ensure you audit the content you include, as this will in all
likelihood choose whether or not your link will be acknowledged. Truly, this is
a repetitive procedure, and I’ve quite recently secured the most critical parts
of this procedure, yet the outcomes are well justified, despite all the
trouble.
All these are white hat SEO techniques means your ranking
will not hurt using these techniques. Also, there is no chance that Google will
penalize you for these backlink building strategies. But there are black hat
SEOs. Blackhat SEO means they are not legal, but often your SEO specialist will
suggest you follow these backlink building strategies. They are,
Backlink building strategies you should avoid:
- Irrelevant Keywords
- Keyword stuffing
- Hidden links
- Cloaking
- Gateway pages
- Page swapping
- Duplicate content & mirror site
- Comment spamming
- Social spam
All these are dangerous ways of backlink building
strategies. I will write content on these topics later because we should know
what is going on the background & what we should avoid.
Tumblr:
Backlink building strategies without discussing Tumblr is a
crime. But what the heck it is? Let’s find out.
I consider Tumblr as a cross between facebook &
WordPress. It has all the blogging features like WordPress & also all the
features of a social site. It’s like Pinterest on a single blog. It’s now one
of the largest popular blogging (I should say microblogging) platform on the
web. You can share & like each other’s contents which are different from
WordPress. It’s a blog platform with social features integrated into it &
has incredible potential.
Features of Tumblr:
5 million blogs
28th highest traffic site on the web
300 million unique monthly visitors
50% users are under the age of 25
5% are female
You can use Tumblr for,
Dofollow links
Visibility of your content
Test your content
As blogging site
Increase brand awareness
There is so much potential in the web for backlink building
strategies. You can follow traditional ones or you can find something unique.
Just be natural & don’t do anything spammy or unnatural. Happy link
building.